There are two main types of leads and many, many variations thereof. The summary lead Most often found in straight news reports, this is the trusty inverted-pyramid lead we learned about in Journalism It sums up the situation succinctly, giving the reader the most important facts first. In this type of lead, you want to determine which aspect of the story — who, what, when, where, why and how — is most important to the reader and present those facts.
Another option is to simply ask your respondents for the year in which they were born using a text box question.
If you go with this question type, be sure to include data validation to ensure real years are entered. Follow the lead set by the U.
Census Bureau and other government institutions when using this demographic question. American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander White Stick with a checkbox question for this one so that respondents can choose multiple options if they identify as a member of multiple races.
Including an open text box at the end of the question will allow for write-in options too. Surveying Your Respondents With Questions for Sex and Gender Like questions about race and ethnicity, demographic questions about sex and gender should be respectful and nuanced.
Completely Open Ended Question: Options for Cross Tabulation If you know you need this data in set categories to aid in data analysis, you can still create respectful categories without overwhelming respondents. We suggest a radio button question like this although what works for your particular audience may differ slightly: If you do want to segment based on this data, the best practice is to phrase the question as follows: What is your marital status?
If you anticipate that many respondents will still be in school, be sure to include instructions that cover that situation. What is the highest degree or level of school you have completed? Less than a high school diploma High school degree or equivalent e.
GED Some college, no degree Associate degree e. PhD, EdD Collecting Demographic Data on Employment Information Employment information can be broken down into multiple different questions that cover employment status, hours worked, employer type, and professional status, but the most commonly asked question is simply whether or not someone is employed.
As with most other demographic questions, think about how you plan to use these data points before adding them in. If it will be helpful in your final analysis, this is a common way of phrasing this question: What is your current employment status?
Employed full time 40 or more hours per week Employed part time up to 39 hours per week Unemployed and currently looking for work Unemployed and not currently looking for work Student.BACKGROUND lead - This is the same as the Picture lead except it draws a vivid word picture of the news setting, surroundings or circumstances.
High seas, strong winds and heavy overcast provided the setting for a dramatic mission of mercy in the North Atlantic on the first day of the year. About the International Society of Bassists.
The ISB was founded by the world-renowned virtuoso Gary Karr in With some 3, members in over 40 countries, the ISB is an organization for those who teach, study, play, repair, build and enjoy the double bass. You’re about to write a resume summary that gets a lot more interviews.
First the bad news— Nobody will read your resume. You’ll send a million copies and they’ll vanish like Keyser Söze. Nov 10, · A press release is the quickest and easiest way to get free publicity.
If well written, a press release can result in multiple published articles about your firm and its products. Megan Krause lays down the do's, don'ts and specific examples on how to write a lead to grab readers' attention from the get-go. Whether you're writing a lead for a news story or blog post, learn more about the nuances of hooking your audience.
News Writing: Lead Paragraph Exercises Compare the leads you write for the lead exercises with the answer examples on the last page. Most beginning news writers write too much when they write a lead and, as a result, they surround the main point of the story with facts that really should be stated.